Dear Clients and Colleagues,
There has been dramatic expansion in the TV Viewing Market in Pakistan over the last five years as indicated by our latest research. And yet it’s turned into a tricky wicket for professional media planners due to the looming recession that’s showing its signs. The evaluation and selection of Measurement Tool for TV Media Research therefore becomes critical in terms of both its accuracy and economy.
The attached article “Which Measurement Tool?” (also available at www.gallup.com.pk) published in the latest May-June ’09 issue of Aurora of Dawn Group discusses the existing scenario and relates the Gallup Pakistan’s view on why Gallup TV Ratings is the most viable measurement tool in this scenario.
We will be happy to make a presentation to a meeting or seminar organized by the industry to share the same thoughts. Should colleagues from the industry need further elaboration on the above points or wish to discuss them in more detail please call Gallup Pakistan at (021) 454 4519 or write to us at mcpd@gallup.com.pk.
With best regards from Gallup Pakistan,
Media Research Division
Gallup Pakistan
Phone: 92-21-454 4519
E-mail: mcpd@gallup.com.pk
